Azamara is launching a new “Masterclass Sequence” of on-need films to guidance journey advisors. The Royal Caribbean Team brand name ideas to introduce new Azamara Globe Academy videos every month on Azamara Link, the brand’s on the net portal for journey advisors.
The academic series of on-need videos will support advisors in selling both places and Azamara. Starting with “Desired destination Immersion” experiences, Azamara has developed a few 60-minute webinars all over its “intensive” voyages in France, Spain Italy and Greece.
Upcoming informational video clips will include things like, between other people, “Identifying the Black Sea” on December 3, 2020. That will incorporate data about the Azamara buyer, income recommendations, a how-to-advertising information, provides, promotions, how to craft the fantastic tale and how to gauge achievements.
Vacation advisors will acquire an e-mail with a link to sign-up for the series as a result of Azamara Hook up. Vacation partner Beverly Morabito, holiday guide at Expedia Cruises, mentioned in a push launch that she appreciates that the webinar “ is in fact about the vacation spot as an alternative of a ship.”
Azamara Trade Survey
In addition, in a July 2020 study finished by a lot more than 2,000 U.S.-based mostly journey advisors, Azamara uncovered that the most vital updates that trade associates want to hear are connected to canceled sailings, safety protocols and refund/credit score updates for clientele. The advisors also reported they prefer to get these updates through e mail, informational webinars and on line training. As a direct result of this comments, Azamara will also before long be rolling out Period II of its Masterclass Sequence with topics predicted to concentrate on the brand’s healthier return to services and suitable updates for travel advisors.
“We are delighted to introduce our new Masterclass Collection of on-need movies in an energy to assist our loyal trade partners for the duration of this really complicated time for the sector,” said Nils Lindstad, Azamara’s associate vice president of gross sales and trade aid. “We worth our resilient trade associates and will carry on to aid their small business throughout these challenging moments.”
Azamara claimed the new educational collection is the most up-to-date of its efforts to aid its trade companions. It truly is executed additional than 125 virtual functions attracting 5,000-furthermore attendees—both trade associates and consumers—since April.
Azamara has also engaged with journey advisors by means of this kind of digital things to do as Facebook groups and day-to-day Facebook live streams by the field product sales workforce. That staff also runs fun virtual content hours with vacation advisors this sort of as “Gin & Matters” and “Mitch & Martinis,” with exclusive visitor speakers which include Azamara’s captains and cruise directors.
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