It’s been virtually accurately a single year considering that tennis winner Serena Williams introduced her to start with confined-version collection with Away, and now the 23-time Grand Slam-winner is releasing a 2nd collab with the cult-favored luggage model.
Vacation has improved in a significant way about the previous a number of months amid the coronavirus pandemic, and for quite a few of us, a staycation is the new jet-established getaway. The new Serena Williams x Away collection will take our latest keep-at-residence condition into account, as the entire collab is all about inspiring your long term excursions, while also celebrating the intercontinental locales we so, so pass up proper now.
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Williams co-created the complete collection with Away she required the pieces to persuade persons to dream about returning to their favored locations and impact long term travel.
The collection contains four new colorways of the typical Absent polycarbonate suitcase (coral, aqua, periwinkle and an exclusive swirl print), as nicely as the packing cubes, pet provider and toiletry case in confined version colors. Williams is also introducing two manufacturer-new merchandise silhouettes for Away a convertible backpack tote and a jewellery sleeve.
While Williams has traveled (and quarantined) in purchase to contend on the tennis circuit, she saved this campaign community. The iconic athlete recreated two of her preferred locales, Paris and Rome, for the marketing campaign, all from the protection of her own household. The extremely cheerful snaps incorporate photos of Williams in her kitchen, donning a beret and surrounded by lots of a French pastry in entrance of a monitor modeled following a chic Parisian café, as very well as photographs of Williams in her yard, posing next to a Vespa with a backdrop of the Trevi Fountain.
Down below, just take a peek at the manufacturer-new, constrained-edition Serena Williams x Away collection, just before it officially launches January 28 at Absent.