News and investigation in advance of you hear about it on CNBC and other folks. Claim your 1-7 days free of charge trial to StreetInsider High quality right here.
New company identity to unify increasing portfolio of top quality merchandise models targeted on outside life-style
Survey: In 2020, participation in outdoor actions grew among U.S. shoppers, which include people new to outside routines
EDEN PRAIRIE, Minn., Dec. 02, 2020 (Globe NEWSWIRE) — Winnebago Industries, (NYSE: WGO), the corporation that has aided outline the recreational auto industry for far more than 60 several years, is about to make its mark in a whole new way.
The company is introducing a refreshed corporate organization brand name. The new brand identification will harness the company’s main strengths and common values across its product or service lines, though accommodating the strength and individuality of its growing portfolio of models. Winnebago Industries’ products and solutions, utilised mainly in leisure vacation and outside recreation pursuits, contain motorhomes, travel trailers, fifth-wheel solutions and boats. Its expanding assortment of high quality outdoor life style makes involve Winnebago, Grand Layout, Chris-Craft and Newmar.“As our organization has advanced, we’ve become a corporation of lots of makes, but we have normally stayed genuine to our roots – our core organization values and foundational strengths,” reported Michael Happe, Winnebago Industries President and CEO. “Leading with a refreshed, concentrated company business manufacturer demonstrates that, collectively, Winnebago Industries is more robust than the sum of its components or solutions and committed as an business to enabling incredible out of doors encounters to a widening vary of customers. We believe that each products and brand will gain from that core energy.”
Winnebago Industries’ refreshed corporate company manufacturer identification, such as a new visual identification system, wordmark and tagline – “Be Wonderful, Outdoors”, will debut currently on a new site.
Winnebago Industries’ rebranding comes at a time when Americans are falling in really like with the outside once more, in spite of – or potentially because of – the pandemic. It is a pattern borne out by the history-breaking quantity of visits to condition and national parks, and echoed by the the latest passage of the Wonderful American Outdoor Act. The legislation will empower countrywide parks to fund advancements that will improve entry for all while defending purely natural assets.
Winnebago Industries commissioned a study to gain insights into Americans’ renewed fascination in out of doors experiences. A Padilla Spotlight Survey questioned customers across the U.S. about their outside activity degree around the past year and their out of doors ideas heading into 2021. Conclusions bundled in 2020, 68% of consumers beneath the age of 55 participated in an outside exercise such as tenting, climbing at a area away from your home, boating or checking out a condition or nationwide park. Overall, 60% of the U.S. populace pursued an outside activity in 2020 for 31% of people people, it was their initial time collaborating in an outdoor exercise*.
A November 10 report by the Bureau of Financial Assessment showed multiyear growth in the out of doors recreation sector getting a constructive effects on the U.S. GDP. The sector produced $788 billion in gross output in 2019 and supported 5.2 million jobs. The 5 largest common outdoor recreation things to do are boating/fishing, RVs, hunting, motorcycles and ATVs, and equestrian sports activities.
“We are thrilled to be introducing a refreshed corporate business model at a time when persons are significantly turning to the outside to go after extraordinary ordeals with relatives and mates,” stated Happe. “We assume our refreshed company brand to provoke our enterprise throughout our product or service manufacturers. It is significantly a lot more than a new seem. I think our corporate enterprise manufacturer id will inspire and unite us all-around a frequent spirit of providing incredible encounters to absolutely everyone we provide.”
About Winnebago IndustriesWinnebago Industries, Inc. is a major North American producer of outdoor way of living items and professional vehicles beneath the Winnebago, Grand Design, Newmar and Chris-Craft makes, which are made use of generally in leisure journey and out of doors recreation routines. The firm builds high quality motorhomes, vacation trailers, fifth-wheel goods, boats, and professional local community outreach vehicles. Winnebago Industries has various services in Iowa, Indiana, Minnesota, and Florida. The Company’s common inventory is shown on the New York Stock Exchange and traded underneath the symbol WGO. For accessibility to Winnebago Industries’ investor relations product or to increase your identify to an automated electronic mail listing for Firm information releases, visit http://trader.wgo.web.
Media ContactSam Jefson – Public Relations Professional – 641-585-6803 – [email protected]
*Padilla Highlight Methodology: on the web study conducted amid U.S. consumers at least 18 a long time or more mature among November 13 and November 17, 2020. Responses were being weighted to U.S. Census for age, gender and ethnicity. There were 1,984 concluded surveys.
A photo accompanying this announcement is readily available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f2b456d7-624c-4d09-9915-1514d7959f77
Supply: Winnebago Industries, Inc.